Manchester United, also known as the Red Devils, is one of the most popular and successful football clubs in the world. The club has a rich history of winning trophies, attracting top talent, and having a loyal fan base. In addition to their impressive on-field performance, the club has also been successful in securing some of the world’s biggest brands as sponsors. In this article, we will take a closer look at Manchester United’s current sponsors in 2023 and explore what they bring to the club.
The Shirt Sponsor: Chevrolet
Chevrolet has been Manchester United’s shirt sponsor since 2014, and they remain the club’s main sponsor to this day. The American car manufacturer signed a seven-year deal with the club worth £357 million, making it one of the most lucrative shirt deals in football history. Chevrolet’s logo can be seen on the front of Manchester United’s red jerseys, which are sold and worn by fans all over the world.
Chevrolet’s partnership with Manchester United has been beneficial for both parties. The deal has given Chevrolet global exposure and helped them reach a new audience, while Manchester United has received a significant financial boost. The two brands have also collaborated on various marketing campaigns, including a series of short films featuring Manchester United players driving Chevrolet cars.
The Kit Supplier: Adidas
Adidas is Manchester United’s official kit supplier and has been since 2015. The German sportswear giant signed a ten-year deal with the club worth £750 million, which is the largest kit deal in football history. Adidas designs and produces Manchester United’s home, away, and third kits, as well as their training gear and other merchandise.
Adidas has a long history with Manchester United, having previously been their kit supplier in the 1980s and 1990s. The two brands have worked together to create some iconic kits over the years, including the classic red and white striped home kit worn during the treble-winning season of 1998/99. Adidas has also collaborated with Manchester United to produce a range of lifestyle and fashion products, including trainers, jackets, and t-shirts.
The Training Kit Sponsor: Aon
Aon has been Manchester United’s training kit sponsor since 2010. The American insurance company signed a four-year deal with the club worth £80 million, which was later extended to 2021. Aon’s logo can be seen on Manchester United’s training gear, including their shirts, shorts, and socks.
Aon’s partnership with Manchester United has been focused on promoting the importance of risk management and employee benefits. The two brands have collaborated on various initiatives, including a series of videos featuring Manchester United players discussing the importance of safety and risk management in their profession. Aon has also sponsored Manchester United’s pre-season tours, which have taken the team to destinations such as the United States, China, and Australia.
The Sleeve Sponsor: Kohler
Kohler is Manchester United’s sleeve sponsor, having signed a three-year deal with the club in 2021. The American plumbing company’s logo can be seen on the left sleeve of Manchester United’s jerseys. Kohler’s partnership with Manchester United is focused on promoting sustainability and environmental responsibility.
Kohler has a long history of promoting sustainable practices, and their partnership with Manchester United is part of their ongoing commitment to reducing their environmental impact. The two brands have collaborated on various initiatives, including a series of videos featuring Manchester United players discussing the importance of sustainability and environmental responsibility.
The Global Partner: Apollo Tyres
Apollo Tyres is Manchester United’s global partner, having signed a three-year deal with the club in 2022. The Indian tyre manufacturer’s logo can be seen on various club assets, including the official website, social media channels, and matchday advertising. Apollo Tyres’ partnership with Manchester United is focused on promoting their brand globally and reaching a new audience.
Apollo Tyres is one of the largest tyre manufacturers in the world and has a strong presence in India and other parts of Asia. The partnership with Manchester United gives the brand exposure to a global audience and helps them expand their reach. Apollo Tyres has also collaborated with Manchester United to produce a range of promotional content, including videos and social media campaigns.
In Conclusion
Manchester United’s current sponsors are some of the biggest and most successful brands in the world. They bring financial support, global exposure, and marketing expertise to the club, helping them to maintain their position as one of the most successful football clubs in history. From Chevrolet’s iconic logo on the front of the jersey to Kohler’s commitment to sustainability, each sponsor brings something unique to the partnership. As Manchester United continues to evolve and grow, it will be interesting to see how their sponsorships develop and what new partnerships they will forge in the future.
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